waddle
Agency: Allen Hall Advertising 2022
The Ask: Make Waddle more recognizable to more audiences and connect with students through authentic and relatable means.
The Strategy: Build brand identity and awareness of this rising Eugene startup by targeting both parents and students. By conveying the message that Waddle is something that is convenient, affordable, and a great compromise for parents and students, we were able to create new connections and engagement on the app, website, and social platforms.
Skills Earned: Strategic research, cultural analysis, agency experience, systematic and innovative thinking, and strong communication with the team.
Waddle Meal Plan is an off-campus plan for University of Oregon students. It is a simple way for students to purchase their groceries and meals while providing a variety of different deals at each location. Students can enjoy food from 25+ different merchants in the Eugene area and have instant access to these exclusive deals.
