Soma kombucha
Class: J 458 - Writing Design Concepts
Task: Create a campaign book for an Oregon brand. You should develop a creative brief for the brand. The media buy for this campaign will depend on the audience and strategy while incorporating traditional, non-traditional, and social executions.
The Ask: Promote all Soma kombucha products/flavors and make their kombucha more competitive in the market.
Brand Statement: Soma is in the business of kombucha and jun to support adventurer consumers by creating a drink that is dependable while containing probiotics and has various health benefits.
Strategy: Get adventurer consumers to take Soma kombucha on their next adventure by using print ads, Snapchat Geo filters, and a promotional scavenger hunt.
Soma was founded in Portland, Oregon, and specializes in Kombucha, Jun, and Rii. Soma products can be purchased throughout dozens of locations in the Pacific Northwest and Southern California. Soma focuses on making their beverages high quality and contains many probiotics and antioxidants that support the immune system.
soma kombucha
soma kombucha