Max’s Tavern
Agency: Allen Hall Advertising 2021-2022
The Ask: Drive the Eugene community to choose Max’s Tavern as their bar of choice for weeknights and weekends at any time of the year.
Strategy: Highlight the variety of seasonal experiences that Max’s offers, while remaining “the heart of west campus”, where the community is built around a timeless one-of-a-kind classic vibe. By incorporating Max's legacy, charm, and experiences through our tactics and deliverables, we grew the community and drove engagement toward the tavern.
Skills Earned: Strategic research, critical thinking, problem-solving, giving and receiving feedback, and agency experience.
Max’s tavern sits in the heart of the University of Oregon Campus. It is a go-to college spot for both students and Eugene locals, while offering many different events such as karaoke, trivia, and game nights.
