The n.e.s.t.
Agency: Allen Hall Advertising 2022
The Ask: Build brand recognition and awareness of The N.E.S.T. with the University of Oregon Community.
The Strategy: Get past, present, and future ducks to connect with the N.E.S.T.’s mission and community by showcasing their support for individuality, connection, and sustainability.
Through the use of deliverables and tactics, we were able to convey this message and attract a larger community to shop at the store while learning about bettering the environment through sustainable practices.
The N.E.S.T. stands for The Neighborhood Eugene Sustainability Team and sells curated vintage fashion apparel for the local campus community. The culture of the shop continuously evolves as they drop new clothes each week sourcing vintage clothing from all across Oregon. Their mission is to build community through vintage clothing.
