Fiji water
Class: J 460 - Green Brand Strategy
Task: Build, design, make, and create a platform, campaign, or system you think can encourage and inspire to adopt a behavior related to the No Impact Man reading. Move from the problem and lean into inspiration, strategy, and execution.
The Ask: Adress the issue of plastic bottle waste and create an alternative that will help better the environment while reducing waste.
SMCI: Earth’s finest water made convenient, made sustainably.
Fiji is a brand of bottled water that markets itself as “more than just water”. They are committed to doing business responsibly and seeking opportunities to make a difference. They invest in sustainability, the environment, and local communities while focusing on positive change.
